MARKETING SPECIALIST I

Company: Akraya, Inc.
Location: Fontana
Posted on: October 25, 2024

Job Description:

Primary Skills: Product Marketing, AEC industry, Knowledge of technical products, B2B software, or SaaS based businesses
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Contract Type: W2 OnlyDuration: 12 months (with possible extension)Location: Remote (US based any time zone)Pay Rate: $35.00-$42.00 Per HourJob Responsibilities

• Developing and executing effective product marketing strategies that move the needle on key business objectives and support the customer lifecycle from awareness and demand generation to adoption and retention.
• Creating compelling product messaging and positioning, building engaging content (e.g. blog posts, case studies, whitepapers, videos, brochures, etc.), and sales enablement based on audience insights, customer pain points, and competitive analysis.
• Collaborating with product management and industry strategy teams to develop go-to-market strategies and product launch and release marketing activities that drive business results and customer success.
• Supporting global marketing planning, campaigns, webinars, events and revenue generating activities in collaboration with Campaign Development and Demand Generation teams.
• Becoming a true Reality Capture solutions champion, internally and externally, to help synthesize industry drivers and complementary solutions for impactful product marketing and internal knowledge sharing.Job Requirements
  • Bachelor's degree from an accredited institution in marketing, communications, design, engineering, or related field.
  • 5+ years of experience in a marketing role, familiarity working with technical products, B2B software, or SaaS based businesses.
  • Experience in driving marketing results from strategy to tactical execution.
  • Proven track record partnering with cross-functional teams. Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks.
  • AEC (Architecture/Engineering/Construction) industry and/or Reality Capture experience a plus.ABOUT AKRAYAAkraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a positive work environment. Voted the #1 Best Place to Work in Silicon Valley (2023) and a Glassdoor Best Places to Work (2023 & 2022), Akraya prioritizes a culture of inclusivity and fosters a sense of belonging for all team members. We are staffing solutions providers for Fortune 100 companies, and our industry recognitions solidify our leadership position in the IT staffing space. Let us lead you to your dream career, join Akraya today!
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Keywords: Akraya, Inc., Victorville , MARKETING SPECIALIST I, Advertising , Fontana, California